Did you know that Famous Denim or Jeans wear fabric is the oldest in the world?! Yes, the word Denim was published in the United States for the first time in 1792. Levi's was the inventor of the denim wear and made the Denim happen in the world.
The interesting story about Levi Strauss that was a door to door salesman and had just arrived in San Francisco in 1853.
In 1872 he received a letter from Jacob Davis alfaite who had invented the rivets to pants. Jacob needed a partner to help him patent and manufacture this new type of rivets. Levi agreed to the agreed and later in 1873 the company LS & CO was founded. Together they build and Improved the Construction Pocket Pants.
Levi Strauss on the picture on the left died in 1902 and left his estate to his four nephews, Jacob, Louis, Abraham and Sigmund Stern-who helped rebuild the business after the great earthquake in 1906.
Bellow you see the miners early denim trouser .
In 1970 Jeans was considered more than an attitude about clothes but a lifestyle.